
I created this video series for a campaign, where we encouraged people and businesses to take simple steps to live a more sustainable life.
Watch it here →Karen Cousins · Communications
Qualified journalist with fifteen years in strategic communications, PR, social media and brand building — helping bold ideas get the attention they deserve.


Beyond content for content's sake — clear strategic messaging and strong positioning that move people to trust, buy or invest.


Thought leadership, website copy, newsletters, speeches and video scripts — and books. Ghostwrote Making It Happen, a #1 bestseller on Amazon within 24 hours.
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Brand positioning, communications strategy, founder direction, go-to-market input and advisory workshops for CEOs and their teams.
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Award-winning sustainability communications for InnoEnergy, Rosberg X Racing and Oxford University — including the BILD Sustainability Award.
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Your business needs more than content for content's sake. It needs clear strategic messaging and strong positioning that move people to trust, buy, invest, or engage. I help founders, startups, and businesses sharpen their stories, elevate their brands, and communicate with purpose. Whether you need strategic support, standout content or a stronger public presence, I create communication solutions that help you grow, get noticed and make an impact.
Meet Karen · journalist & strategist
Hi, I'm Karen; a qualified Journalist with fifteen years of experience in strategic communications, PR, digital and social media, advertising, copywriting, ghostwriting, and brand building.
What drives me is working on projects that have the potential to change the world for the better. Nothing inspires me more than seeing bold ideas come to life, telling the stories behind them, and supporting businesses that challenge the status quo with innovative solutions.
For me, great communication strategies involve sparking conversations, making authentic connections, driving action, and creating a lasting impact.
My career has been marked by successful collaborations with top international brands such as InnoEnergy, the BBC, The United Nations, MTV, Formula One World Champion & Sustainability Entrepreneur Nico Rosberg, Rosberg Ventures, Rosberg X Racing, Mercedes-Benz, Oxford University, Procter & Gamble (P&G), Standard Bank, Comedy Central, Montreux Comedy Festival, SONY, Shell, Audi, among others.
My campaigns have trended and gone viral hundreds of times, and my work in the sustainability space has earned multiple prestigious awards, including the BILD Sustainability Award and the European Culture Award for the Environment.
Among my other achievements, I ghostwrote the book “Making It Happen: The Ultimate Guide to Selling” for a client, which became a #1 bestseller in its category on Amazon within just 24 hours of publication.
If you're looking for someone to generate awareness, build credibility, lead a team, work strategically and independently and create meaningful content, then you've come to the right place.
Collaborations with top international brands — from Formula One world champions to the United Nations.

Example 1 · NICO ROSBERG
All LinkedIn content · Thought leadership

Example 2 · INNO ENERGY
White paper — Driving the Solar Revolution

Example 3 · ROSBERG X RACING
Press release — Sustainability / Motorsport

Example 4 · STOCKHOLM WATER TECHNOLOGY × INNO ENERGY
Thought leadership · Profile piece

Example 5 · AI4GREENDEAL
Blog post · Thought leadership

Example 6 · ROSBERG X RACING
Social media — all content

Example 7 · BOOK
Making It Happen: The Ultimate Guide to Selling

Example 8 · AFRICA PRACTICE
Toolkit / Report — Strengthening Kenya's gig and digital economy

I created this video series for a campaign, where we encouraged people and businesses to take simple steps to live a more sustainable life.
Watch it here →
Created for Nico Rosberg and a campaign with his non-profit organisation, Rosberg Philanthropies, where we partnered with Oxford University to sponsor PhD students to work with some of the leading sustainability and clean tech corporates, to come up with real world solutions to combat climate change.
Watch it here →
I worked with the world-renowned scientist Dr Alun Lloyd Hubbard to create a content series, raising awareness for urgent climate action.
Watch it here →
A brand video for Repath that showcased how their Impact Solution turns climate risk into clear financial insight, helping infrastructure operators understand costs, prioritise action and make smarter investment decisions. The video also highlighted the team behind the technology and their shared mission to make climate risk actionable.
Watch it here →
I helped this team with their rebrand (including website and positioning strategy), and we did this short animation to show how Repath is evolving to help infrastructure leaders adapt faster, smarter, and with measurable ROI.
Watch it here →
Repath's Climate Crunch video series, working with the startup's climate scientists to turn complex research and technical insight into clear, engaging content — making climate science easier to understand, more accessible to wider audiences, and more relevant for the people making real-world decisions.
Watch it here →
Showcasing the work of an Oxford fellow on a project using sustainable fuel to power a ship that transports motorsport infrastructure.
Watch it here →
Created with two motorsport influencers, who took part in a sustainability project at a copper mine in Chile.
Watch it here →
I created this video for a campaign with Rosberg X Racing.
Watch it here →Karen is an outstanding strategist and copywriter whose journalistic background sets her apart from others. She has an exceptional ability to craft technical information into clear, compelling content that resonates with any audience. Thanks to Karen, our company now has relevant SEO based content covering all our thematic areas within sustainable energy. This is driving a surge of visitors to our website, intranet and social media channels. On a personal level, Karen is one of the most professional, empathetic and caring people I have worked with. This enables her to connect effortlessly with diverse colleagues and clients. The ease in which she adapts and embraces any situation makes her a truly invaluable asset to any team or project.
Kayla Ebert
Senior PR & Investor Communications
I've worked with Karen for five years now and she's been epic. She wrote my book which was the early part of our journey, she introduced me to her network in South Africa, and since then she's been writing my articles, doing all my copy, giving me social media advice and PR/marketing strategies and more! She is incredibly loyal, incredibly committed, and I'm so glad that I've had the opportunity to work with her. She's a great talent and a great asset to any business.
Spencer Lodge
CEO, Make It Happen
It was a privilege to work with Karen. She is methodical, organised, and very creative. Karen is a goal orientated, independent and hardworking perfectionist and is always ready to put all her energy and stamina in to get the job done. She has the ability to write purposeful content and on top of that she can put on the business hat and creative hat. What a talented copywriter. I would recommend her any day.
Chanel van Niekerk
CMO
Karen expertly managed all aspects of our communications strategy and public relations, securing top-tier media opportunities featuring Nico Rosberg and our drivers. Her work extended far beyond PR; she demonstrated exceptional skill in handling social media, digital channels, and partner communications, delivering original and impactful messaging across the board. Working with Karen was an absolute privilege. Her dedication, creativity, and professionalism have left an indelible mark. I couldn't recommend her highly enough!
Maximilian Wasler
CEO Greentech Festival / MD Rosberg X Racing
In my experience in eventing and campaigns, I haven't come across such performance. Karen and her team have super exceeded my expectations and the report speaks for itself. Thank you Karen! You performed exceptionally well!
Sindile Xulu
President & CEO, IJE
Karen is a strategic social media specialist and communications professional. She is creative and brings forth strategic and easy to implement solutions to whatever campaign. She is dynamic and flexible — using resources wisely to achieve the best bang for buck. I would highly recommend her services to any business or individuals needing assistance with social media strategy and communications.
Neo Mothlala
PR Director

#Proof
+7,200%
Engagement growth in year one on Nico Rosberg's LinkedIn — and +2,240% the year after.
€26.5M
Average annual advertising value (AVE €26.56M) for Rosberg X Racing — 3.21B media reach and 7.66M social reach per year.
27x
Trending moments in a single year, on almost 26 million LinkedIn impressions.
5.9M
Impressions on a single LinkedIn post for Nico Rosberg — 12,546 reactions and 1,754 comments.
#1
Amazon bestseller within 24 hours — Making It Happen, ghostwritten for a client.